For those of you who have never heard of Amanda Hocking before reading this article, I'll give a brief background. She is currently a rock star in the e-publishing industry. She was rejected hundreds of times by traditional publishing companies, and eventually got fed up. She decided to self-publish her books on the kindle and the nook, and it was a gamble that greatly paid off.
Interesting take on why Amanda Hocking and Stephanie Meyer have sold so many books.